![]() ![]() ![]() Fans 21 and older can get their hands on HARD MTN. The ready-to-drink cocktails market is expected to grow 27% in volume worldwide this year, too, IWSR estimates, and account for about 10% of the total U.S. Knoxville News Sentinel 0:06 1:49 A boozy version of Mountain Dew is making its debut in Tennessee, the popular drinks proud home state. The ready-to-drink cocktails market – including hard seltzers – is big and was the sole alcohol beverage category to grow last year, reaching $30.5 billion worldwide, according to IWSR Drinks Market Analysis. Last year, Coca-Cola teamed with Molson Coors to bring Topo Chico Hard Seltzer to market in the U.S. This isn't the first collaboration between breweries and soda makers. ►Won't get a COVID-19 vaccine?: Some bosses may charge you $20 to $50 more for health insurance on every paycheck ►Goose Island Bourbon County Stout: A beer that tastes like cola among this year's releases Adults of legal drinking age will experience the HARD MTN. The partnership unites Boston Beer's world-class innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands. A fourth flavor will be announced soon, too.īoston Beer will make "HARD MTN DEW" and Pepsi will create a new division to sell and deliver the beverages. The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. Pepsi is teaming with Boston Beer Co., which makes Truly Hard Seltzer and Samuel Adams beers, on "HARD MTN DEW," a new flavored malt beverage (5% alcohol by volume) to hit the market in early 2022, the companies said Tuesday.Ĭoming in three flavors – original, black cherry and watermelon – the new drinks will have no caffeine or sugar and will be "marketed to adults of legal age and merchandized consistently with other alcohol beverages," the companies said. Mountain Dew is getting a boozy, non-caffeinated cousin. CNN Sans ™ & © 2016 Cable News Network.Watch Video: Bud Light, Michelob Ultra unveil new hard seltzer flavors for 2021 We recommend either ordering via grocery delivery or calling your local store to verify. Even if a product shows available in our locator, the product may not be on-shelf. Market holidays and trading hours provided by Copp Clark Limited. We're working diligently to keep products readily available to our consumers. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. This item is for in store pickup and local. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Mountain Dew - Hard Seltzer Variety 12 pack (12 pack 12oz cans.Availability of the sugar-free, spiked seltzer will expand to more states later this year and fans can. Your CNN account Log in to your CNN account HARD MTN DEW is launching Tuesday at select retailers in Tennessee, Florida and Iowa. ![]()
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